.....Which raises the most widely debated question in business: What kind of
company will Google become in the coming decades? Will it succumb to hubris
and flame out like so many of its predecessors? Or will it grow into an
omnipresent, omnipotent force--not just on Wall Street or the Web, but in
society? We put the question to scientists, consultants, former Google
employees, and tech visionaries like Ray Kurzweil and Stephen Wolfram. They
responded with well-argued, richly detailed, and sometimes scary visions of
a Google future. On the following pages, we've compiled four very different
scenarios for the company. Each details an extreme, but plausible, outcome.
In three of them, Google attains monopolistic power, lording over the media,
the Internet, and scientific development itself. In the fourth, Google
withers and dies. That may seem unthinkable now, but nobody is immune to arrogant missteps. Not even today's smartest business minds.....
http://money.cnn.com/magazines/busin...8125/index.htm